How to Plan & Prepare for Trade Show Success
This seminar covers all aspects of Trade Shows-a vital component of marketing programs of most business and educational organizations. Topics include; Pre-Show, Show and Post-Show requirements and activities, all of which combine to assure successful investments and showings to markets of interest. Strategic issues such as determining what shows to attend, what booth placement positions benefit your products/services and tactical issues such as actual booth design, layout and graphics placement. Issues related to promotion, follow-up, contact management and "prospect vs. suspect" analysis will also be subjects of discussion. This seminar is personally presented by one of the world's leading Trade Show Coaches in Trade Show strategy and tactics.
Post Trade Show Follow up
You have finished the trade show, you have gathered a number of leads, and now what is your next step? This seminar shows you how to organized, delegate and insure that these qualified leads are followed up in a timely fashion. It covers the time line and questions that need to be asked to finalize on these opportunities.
International Trade Show Marketing
Introduction of Foreign Products or Services using Trade Shows This seminar covers all aspects of introducing foreign products or services using Trade Shows-a vital component of marketing programs of most business both national and international. Topics include; Introduction of products & Services in the United States, The What, When, Where, Why, How, Advertising, Market Focus, Location, Establishing your company in the United States market. Pre-Show, Show and Post-Show requirements and activities, all of which combine to assure successful introduction and showings to markets of interest.