You Can Use
Check here to read about the release of my book “Tips and Tales from the Book: Avoiding Trade Show Mistakes that has been translated into Spanish and is available as an E-book
Through the efforts of Ron Gold of Marketing Works, in the Feb. 27 – March 5, 2009 Long Island Business News there was an article by Ambrose Clancy “Networking should be more than just trading cards” It’s about Jan DeRobertis and her starting LI Connects . to read the rest of the story
Emilia & Steve Free who own
“The Bug Stops Here” just finished a Telephone Power Hour with John A. Hill & Associates, Inc. in preparation for their exhibiting at the
Home Show April 3, 4 and 5 at the Nassau Coliseum. Please stop by their booth, you will be glad that you did!
The HIA Trade Show is coming soon! It will be on Thursday, May 21, 2009 – You should be making your plans to exhibit now! Don’t wait until the last minute to be part of the largest business trade show on Long island. If you have any questions speak with Alicia Figueras, Business Development Manager at the HIA 631.543.5355
At the Javits Center:
Feb 27 to March 3, 2009 INTERNATIONAL RESTAURANT & FOODSERVICE SHOW OF NEW YORK The show delivers the critical trends, latest cost-saving products and services, state-of-the-art equipment and never-before-tasted foods. Including such areas as the International Tasting Arena, Three Demo Cooking Theaters, Hispanic Foods Expo...
March 8 to March 10, 2009 MJSA EXPO NEW YORK
Exhibition for Major Manufacturers, Bench Jewelers, Retail Buyers and Designers
March 17 to March 19, 2009 INTERPHEX:
Pharmaceuticals Industries Exposition & Conference once a year
March 17 to March 19, 2009 PHARMA MEDDEVICE
The first event to focus on the convergence of the medical device once a year.
March 26 to March 29 2009 INTERNATIONAL VISION EXPO - NEW YORK
Eye Care Professionals Expo once a year.
Question From The Booth
Hi Mr. Hill
I recently heard you speak at the ExecuLeaders Breakfast on Friday, February 20, 2009 at Bethpage State Park. I really enjoyed your presentation, and would like to have asked a question or two but you were cut short by Mr. Kruse. One of your comments was, “If you are an Exhibitor at a Trade Show and you do not have a Trade Show Plan you are just an attendee with a booth” I have participated in a number of trade shows and any planning was about who was going to be in the booth, how everyone was to dress, and what products we were going to present. Aren’t these the most important things to consider at a trade show? What more planning needs to be done?
John F, Sales Rep.
While who is standing booth duty, how you dress and the products to be presented are important I think you have not done some of the important planning that needs to be done to insure trade show success. When I plan a trade show for a client the following must be done to insure trade show success. We start with a plan for that specific trade show that will cover what they want to accomplish, who they intend to invite besides their present clients, and why they are participating in this specific trade show. From these responses comes a theme for the show, such as introducing a new product, or service now available from the company. Then we write the necessary copy for the e-mail blasts, snail mail, post cards, and what the sales people will say to invite specific prospect to the booth. This is all part of the Pre-Show effort. If you do not do the pre-show, you are lowering your chances of having a successful trade show. The question I also get asked, “What is your idea of a successful trade show?” To me a successful trade show is when a company goes back to their office with many QUALIFIED leads that can be quickly given to the sales people to close. As I said in my presentation, “The leads that you get from a trade show are the finest leads that you will ever have” Now all that needs to be done is to turn them into sales.
I hope this gives you a better understanding of what needs to go into a Trade Show Plan.
continued trade show success,
John Hill, Trade Show Coach
David I. Gussin’s www.631ads.com and
www.516ads.com great Long Island resources’ for Advertising – Networking and Web Design
Trade Shows at Javits Center-New York City
Check out KIOL.org which stands for
“Keep It On Long Island” it covers a variety of business, general, social information that can be another reference site for what’s happening on Long Island.
Execuleaders - Event Calendar
LISTnet – Long Island
Software & Technology
Network - Event Calendar
Association- Event Calendar
LIFT –Long Island Forum For
Technology – Event Calendar
Long Island Association –
Association of information
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LIMBA- Long Island Mid-
Suffolk Business Action