News You Can Use

My good friends Rich and Vinnie owners of Filetto’s Restaurant located at 297 Clay Pitts Road in East Northport just opened a new restaurant out east in Miller called Fusilli at 691 Route 25A in Miller Place. If the food is half as good as it is at Filetto’s it should be a winner! Try it out I don’t think you will be disappointed.

PIEmatrix process and project management made simple”. Try it out. Tell them that John Hill told you about them. & /FREE Networking Night
Monday, July 20, 2009 6PM - 8:30PM - Holiday Inn - 369 Old Country Road Carle Place, NY 11514 & / FREE Networking Night
Wednesday August 5, 2009 6 - 8PM Madison Steak House - 670 Motor Parkway, Hauppauge, NY 11788

Check out a company From Australia, Eurofield Information Solutions
They have a software package that is a new approach to Secure Publishing. If you go to their web site you can down load white papers on eComPress I think you will be impressed!

July  2009
Question From The Booth

Dear Mr. Hill or should I say Trade Show Coach:

I receive your newsletter, and I find it very informative. Your business associates offer many difference services. Right now I am asking my Vice President of Sales to consider a new graphics or even a new booth. Do you have any recommendations? I have gone to other web sites of trade show consultants and they have many different manufacturers’ of trade show booth lists but you don’t, how come?

John B. Sales Manager,
New York City

Dear John:
If you have read my newsletters you should know that I don’t sell Booths, Graphics or Tag Line but focus on the areas where most exhibitors fail that is the Pre-Show, Show and Post Show efforts. 

I have a number of booth manufacturers listed on my web site: Mike Benti, Dynamic Displays Tel 631-471-9800 in Ronkonkoma, NY 

John Clancy, Expo Advantage USA Tel: 631-273-2310 in Hauppauge, NY

Bob Watson, Skyline New York Tel. 631-586-9400 in Hauppauge

I have done seminars or done training for these booth manufacturers. I know them and respect them as business people and manufacturers of quality products. You will be pleased by the attention to detail and service you get from anyone of them.

Continued trade show success
John Hill, Trade Show Coach – Business Consultant

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David I. Gussin’s and great Long Island resources’ for Advertising – Networking and Web Design

Trade Shows at Javits Center-New York City

Check out which stands for “Keep It On Long Island” it covers a variety of business, general, social information that can be another reference site for what’s happening on Long Island.

Execuleaders - Event Calendar
Click Here!

LISTnet – Long Island
Software & Technology
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Hauppauge Industrial
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LIFT –Long Island Forum For Technology – Event Calendar
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Preps | Servers | Bartenders | Valet

I have gotten more than a few calls regarding eBay. Asking if they could buy used trade shows booths on eBay. Since I did not know much about this site I went to an expert who is a member of one of my networking groups, Mr. Frank A. Renna who owns and operates Auction Wave of Sayville, NY 
(F) 631-563-6301. 
I was so impressed about what he said I thought my readers would be interested as well. 


July 2009

To My Clients, Friends, Associates, 
and Future Clients:

Tuesday, June 2, 2009, Ron Gold’s Marketing Group met at John Harvard’s in Lake Grove. Over 35 people in attendance with some excellent presentations given by three of the members of the group covering finance, Insurance and the Internet. The next meeting of the Marketing Group is on Tuesday, July 7th 2009 at 6:00PM. If you want to talk with professionals and see networking the way it should be then stop at the meeting at John Harvard’s you will not be disappointed.

Wednesday, June 3, 2009 LI Connect sponsored a benefit for Grace at Irish Times Pub in Holbrook it was well attended, and Jan and the LI Connect team did a great job! 

Friday, June 12, 2009 the PhD students of the Bioscience Industry Program at Stony Brook had a graduation party at Stony Brook’s NYC office. I was invited, along with Dr. Lorrence Green. Dr. Green is a Course Director and I’m one of the guest lecturers. It was a most enjoyable evening. I also received a group picture signed by all of the students. This will definitely be hung up on the wall in my office.

Saturday June 13, 2009 my daughter Ellen took me to the book signing of Lidia Matticchio Bastianich latest cook book at the Best Bargain Books in Centereach, NY. Over 550 people waiting patiently many for over 4 hours to see Lidia, it was worth the wait. She spoke for over 20 minutes, and you could tell she spoke from her heart. As some of you know one of my hobbies is cooking, and I do a lot of baking as well. We also had our picture taken with Lidia when she signed the cook book Ellen brought me for Father’s Day.

Ellen, Lidia and the Chef in training

On Thursday, June 18, 2009 Mr. Lawrence D. Sangirardi, Field Vice President of Ameriprise financial Services, Inc hosted a breakfast for LI Works for all of the people who have devoted time and energy to giving talks at many of the school located on Long Island. I have been involved with this group for over five years. The spark plug that makes it all happen for LI works is Lisa M. Stahs-Lorenc, Director of Community Relations. I have known her for many years, and she has always been someone to make things happen. 

On Friday, June 19, 2009 I did a Power Hour with PIEmatrix, a company located in Burlington VT. They make Process and Project management simple. If you aren’t familiar with this company check them out I have recommended it to many of my clients. They were at Enterprise 2.0 in Boston, MA June 22-25 2009. 

Trade Shows are alive and well the big Food show in New York City Javitz Center had over 2300 Exhibitors from 50 nations and they expect to draw well over 24,000 attendees. 

To continued trade show success,
John Hill, Trade Show Coach - Business Consultant


Guest Columnist:
I have known John Mangione for a number of years. He is very active both in his community and in the business arena. I have had the good fortune of working with John on a number of seminars. His attention to detail and the experience that he brings to the game makes any project that his is involved with successful. He is a business man who I respect, but someone who I am proud to call a friend.

John Mangione works hard towards helping small businesses with their marketing needs. From marketing consultations to leading his own business development seminars, Mangione provides small business owners with the knowledge they need to grow their business. 

Today, John is working hard to develop over twenty PRstore’s in the New York area. Along with helping people grow their business, Mangione serves on the board of the Needler’s Foundation, a philanthropic organization, responsible for raising money for children’s charities. He also donates his time to his local parish, where he directs the children’s choir. His talents range from professional musician to New York certified High School band Director to avid golfer. He has a lovely wife Rose, and two children, Deanna 10 and Nicole 8. 

John is heavily influenced by music and was his first passion entering college. He is a Certified music teacher for grades K-12 and holds a B.S. in music education from Hofstra University as well as a Masters in music education from Queens College. 


You should take your current budget you have for advertising and cut it in half. Take the other half, and use it on other marketing strategies you don’t currently employ. 

This has the net effect of significantly improving your marketing efforts without increasing your budget at all! In many cases, businesses overspend on ineffective advertising campaigns simply because they don’t know what else to do.  By freeing up cash to explore more effective strategies, you not only control your budget but can significantly increase your sales. Try this and let me know how it worked. Send all questions on this or other marketing strategies to

John Mangione

PRstore | Hauppauge
p: 631.656.0458
f: 631.656.0461


About John Hill & Associates

John A. Hill, Founder and CEO. Trade Show Coach, Business Advisor and Marketing and Sales Specialist. With over 30 years of experience developing and managing businesses, John’s roles have included National Sales Manager, VP of Sales, Director of Marketing, EVP and COO. 
He was also elected and served as President & CEO of three public companies. John provides his expertise in addressing and solving management and marketing issues to organizations worldwide. He is a recognized expert in the area of strategic
management, specializing in the maximization of trade show use as a vital element of marketing strategy.


Important note: The Tips from the Booth is not a commercial publication but primarily for my Clients, Subscribers, Prospects, Suspects and anyone interested in trade shows. I am not compensated in any way by the providers of the products or services mentioned in this Newsletter (except for John A. Hill & Associates, Inc. (H & A) They are recommended because I know them, or have used them personally, believe them to be the best or think they will be helpful to my readers. If you haven’t done so, please add to your address book.