|News You Can Use
Save the Dates:
Wednesday, February 11, 2009
I will be giving a presentation on Trade Show Marketing at the Middle Country Library – check here for time and location
February 17, 2009
from 9:00AM to Noon/ Check in at 8:30AM John Mangione, Owner and Marketing Expert of the PR Store
and John Hill, President & Trade Show Coach of John A. Hill & Associates, Inc.
will be giving a Seminar at the Courtyard by Marriott at Republic Airport located at 2 Marriott Plaza Farmingdale, New York 11735
“Trade Show Marketing”
“How to make your trade show experience work for you”
For more information and discounts contact John Hill at firstname.lastname@example.org
or John Mangione at email@example.com
Friday, February 20, 2009
at the ExecuLeaders breakfast at Carlyle On The Green at Bethpage State Park
Jeff Goldberg, Sale Pro & Author www.jgsalespro.com along with
yours truly will be presenting "Direct and Trade Show Selling in a Challenging Economy"
Jeff Goldberg, Professional Speaker, Sales Trainer, Author, Teacher and President of Jeff Goldberg & Associates is co-author of “How To Be your Own Coach – six simple questions for achieving your goals” Jeff was kind enough to send me a copy. It is a fantastic read, and certainly will stimulate your thinking when it comes to achieving your goals in business as well as life. Contact Jeff at
www.jgsalespro.com 516-608-4136. Don’t forget that Jeff and I will be giving a presentation at the ExecuLeaders Breakfast on Friday. Feb. 20, 2009
In “The Right Way to Travel” from the travel writers’ life web site the Dec 25th 2008 they list the healthy things to eat on a plane. Since many of us travel for the holidays, as well as for business I thought you would appreciate this information
Federation of International Trade Professionals (FITA) the December 24th Issue 203 Need Company info? Search the Kompass Database
www.kompass.com it lists 2.3 million companies in 70 countries. It is a wonderful resource for companies doing international business.
In PCMag.com for December 26, 2008 they gave us the first look at what we can expect for 2009. At the Consumer Electronics Show on January 8-11 2009 at the Las Vegas Convention Center as well as the Sand Expo and Convention Center the “Carputer” will be debut.
Check it out!
In PCMAG.com they have listed some of their favorite products –road tested,
PC magazine Labs
Go to www.UrbachLetter.com and get the latest issue of The Urbach Letter published monthly by Victor Urbach a nationally renowned business strategist and Founder and President of the Optran Group.
Asian Trade Shows – There are many companies considering exhibiting in foreign trade shows in 2009. Many have the attitude that after the show is over they will rent a car and do some sight seeing. In some foreign countries driving, even being a passenger in bus or other mode of transportation can be dangerous or even life threatening. Countries in Asia have a dreadful death rate. Being killed in a road crash can be 20 to 80 times higher in some Asian countries than in the U.S.
ASIRT: the Association for Safe International Road Travel
www.asirt.org is a great resource for travelers. It offers a series of Road Travel Reports which can be downloaded from the organizations website for a suggested contribution of $30 per country. I suggest anyone who is considering going to Asia, or any other foreign country, for a trade show or even vacation take the time and visit the ASIRT web site before you make the trip.
FITA Issue 200 - WHERE TO FIND COMPETITIVE INTELLIGENCE
Know Your Competitors
If you want to get established in a new market you'll need to do some competitive intelligence gathering, to see who your competitors are and what they're up to.
Finding Competitive Information
is a well-written article with lots of links to sites where you can find competitive intelligence. The article is a good how-to about the process of finding competitive intelligence, and the links connect to sites that are full of solid information. Some of the sites are subscription-based databases, but others are free. This is a good place to spend the initial stages of researching a market.
January 2009 Q&A
Dear Trade Show Coach:
When is the best time to buy a trade show booth? I was told that you can get used booths at a premium if you shop around. We are a new company, and since I have been reading your newsletter and passing it on to the powers that be in my company they seem to be interested in participating in a trade show in our industry. Can you make some suggestions as to where to purchase some used trade shows booths? Or just to but a new booth?
Harold D. Assistant Marketing Mgr.
Salt Lake City, Utah
I believe any time is a good time to purchase a booth. What I suggest to my clients is to attend a trade show, look at some of the booths that are displayed, look at what it takes to put up the graphics, and find out how easy it is to assemble and take down. More importantly, are the carry cases build well enough to withstand the rigors of shipping to many trade shows without falling apart. Since I do not sell booths, graphics or tag lines I suggest you talk to some of the exhibitors at a trade show and get some suggestions or “Google” trade show booths. I am sure you will get a lot of information to review. With regard to used booths; I always say, “You get what you pay for” What you don’t want is to have a booth that look worn and really been through the wars. It certainly gives the attendee that comes up to your booth a very bad impression. If the booth doesn’t look good perhaps their equipment or service is not that good either. A trade show is a place where you want to put your best foot forward. As a company, you want to look sharp, and be sharp because you never know who will visit your booth.
continued trade show success,
John Hill, Trade Show Coach
David I. Gussin’s www.631ads.com and
www.516ads.com great Long Island resources’ for Advertising – Networking and Web Design
Trade Shows at Javits Center-New York City
Check out KIOL.org which stands for
“Keep It On Long Island” it covers a variety of business, general, social information that can be another reference site for what’s happening on Long Island.
Execuleaders - Event Calendar
LISTnet – Long Island
Software & Technology
Network - Event Calendar
Association- Event Calendar
LIFT –Long Island Forum For
Technology – Event Calendar
Long Island Association –
Association of information
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LIMBA- Long Island Mid-
Suffolk Business Action