| News You Can Use
Save the Dates:
Wednesday, February 11, 2009
I will be giving a presentation on Trade Show Marketing at the Middle Country Library – check here for time and location
www.mcpl.lib.ny.us
February 17, 2009
from 9:00AM to Noon/ Check in at 8:30AM John Mangione, Owner and Marketing Expert of the PR Store
and John Hill, President & Trade Show Coach of John A. Hill & Associates, Inc.
will be giving a Seminar at the Courtyard by Marriott at Republic Airport located at 2 Marriott Plaza Farmingdale, New York 11735
Tel 631-847-0010
“Trade Show Marketing”
“How to make your trade show experience work for you”
For more information and discounts contact John Hill at jhill@johnahillandassociates.com
or John Mangione at jmangione@prstore.com
Friday, February 20, 2009
at the ExecuLeaders breakfast at Carlyle On The Green at Bethpage State Park
Jeff Goldberg, Sale Pro & Author www.jgsalespro.com along with
yours truly will be presenting "Direct and Trade Show Selling in a Challenging Economy"
Jeff Goldberg, Professional Speaker, Sales Trainer, Author, Teacher and President of Jeff Goldberg & Associates is co-author of “How To Be your Own Coach – six simple questions for achieving your goals” Jeff was kind enough to send me a copy. It is a fantastic read, and certainly will stimulate your thinking when it comes to achieving your goals in business as well as life. Contact Jeff at
www.jgsalespro.com 516-608-4136. Don’t forget that Jeff and I will be giving a presentation at the ExecuLeaders Breakfast on Friday. Feb. 20, 2009
Excellent article that was in the
RCR Wireless newsletter which give you intelligence on all things wireless. In essence it states that fewer attendees to the trade shows but the attendees’, who are there, are there to do
business. Click here
Economic downturn felt by trade shows fewer, but higher-quality attendees expected.
Recently I was interviewed by Julie Sturgeon of CEOEditor.com on trade shows for a major magazine. This was her response to me after our interview.
Dear Mr. Hill,
I thank you so kindly for taking your time this morning to talk to me about trade show attendance. It's a topic I didn't think I could find anything new to say about, but I was wrong. You are definitely an expert and had a perspective I hadn't heard in my 25 years of doing trade articles.
Julie Sturgeon
CEOEditor, Inc.
157 Sycamore Lane
Greenwood, IN 46142
representing APFD Association Magazine
Asian Trade Shows – There are many companies considering exhibiting in foreign trade shows in 2009. Many have the attitude that after the show is over they will rent a car and do some sight seeing. In some foreign countries driving, even being a passenger in bus or other mode of transportation can be dangerous or even life threatening. Countries in Asia have a dreadful death rate. Being killed in a road crash can be 20 to 80 times higher in some Asian countries than in the U.S.
ASIRT: the Association for Safe International Road Travel
www.asirt.org is a great resource for travelers. It offers a series of Road Travel Reports which can be downloaded from the organizations website for a suggested contribution of $30 per country. I suggest anyone who is considering going to Asia, or any other foreign country, for a trade show or even vacation take the time and visit the ASIRT web site before you make the trip.
FITA Issue 200 - WHERE TO FIND COMPETITIVE INTELLIGENCE
Know Your Competitors
If you want to get established in a new market you'll need to do some competitive intelligence gathering, to see who your competitors are and what they're up to.
Finding Competitive Information
is a well-written article with lots of links to sites where you can find competitive intelligence. The article is a good how-to about the process of finding competitive intelligence, and the links connect to sites that are full of solid information. Some of the sites are subscription-based databases, but others are free. This is a good place to spend the initial stages of researching a market.
February 2009
Question From The Booth
Good afternoon Mr. Hill:
Since you keep saying that trade shows are cost effective when compared to sales calls how do I explain that to my VP of Marketing who believes that the only way to generate opportunities are with mailings and cold calling. I’m frustrated and need some advice.
Gary H. District Sales Manager
Chicago, IL
Dear Gary or should I
say frustrated:
First of all, your VP of Marketing has blinders on. Marketing is a
combination of many of the different modes of operation,
especially in this economy, not just one marketing program such as
mailings. I am not saying the mailings are wrong but mailings
alone will not suffice. You need to continue test, modify, change,
alternate and review to insure that you are getting the best bang
for your buck. Trade shows, because of the present economy, have
shown a reduction in attendees. But the good news is that those
people in attendance are there to do business. Where else can you
see over 100 to 200 prospects and come away with 50 to 60
QUALIFIED leads? How long would it take you to do this just
knocking on doors, and making cold calls? In order to be
successful, you never stop marketing, especially in this economy,
because when the economy comes back the clients, prospect and
suspects will remember who was out there continually pushing the
envelope looking for ways to be more cost effective and working
with their clients to give them the best product and service
possible.
To
continued trade show success,
John Hill, Trade Show Coach
- Business
Consultant
David I. Gussin’s www.631ads.com and
www.516ads.com great Long Island resources’ for Advertising – Networking and Web Design
Trade Shows at Javits Center-New York City
www.javitscenter.com/events
Check out KIOL.org which stands for
“Keep It On Long Island” it covers a variety of business, general, social information that can be another reference site for what’s happening on Long Island.
Execuleaders - Event Calendar
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