News You Can Use

Save the Dates:  
Friday, February 20, 2009
Jeff Goldberg, Sale Pro & Author along with yours truly will be giving as presentation to the ExecuLeaders. 

Wednesday, February 11, 2009  I will be giving a presentation on Trade Shows at the Middle Country Library - 

February, 2009
John Mangione, Owner of the PR Store and I will be giving a presentation on Trade Show Marketing and Sales- Keep a look out for a time and place.

ExecuLeader Breakfast #31
Please Attend the ExecuLeader Breakfast on Friday December 19th 7:30AM - 10:00AM At The Carlyle on The Green Bethpage State Park 
Facilitatored Table Networking and a Special Presentation by the Charles Wang/LightHouse Development Group & Scott Rechler's/Rex Corp Realty's Project
Please respond to me and let me know if you will be attending, then be sure to register online at
Bring plenty of business cards and a raffle prize if you like to promote your company!
Hope to hear from you soon and to see you on Friday December 19th. Thank you, Rich Kruse

Additional Sites that give you a lot of local and business information: &

Asian Trade Shows – There are many companies considering exhibiting in foreign trade shows in 2009. Many have the attitude that after the show is over they will rent a car and do some sight seeing. In some foreign countries driving, even being a passenger in bus or other mode of transportation can be dangerous or even life threatening. Countries in Asia have a dreadful death rate. Being killed in a road crash can be 20 to 80 times higher in some Asian countries than in the U.S. ASIRT: the Association for Safe International Road Travel is a great resource for travelers. It offers a series of Road Travel Reports which can be downloaded from the organizations website for a suggested contribution of $30 per country. I suggest anyone who is considering going to Asia, or any other foreign country, for a trade show or even vacation take the time and visit the ASIRT web site before you make the trip.

Know Your Competitors
If you want to get established in a new market you'll need to do some competitive intelligence gathering, to see who your competitors are and what they're up to. Finding Competitive Information is a well-written article with lots of links to sites where you can find competitive intelligence. The article is a good how-to about the process of finding competitive intelligence, and the links connect to sites that are full of solid information. Some of the sites are subscription-based databases, but others are free. This is a good place to spend the initial stages of researching a market.

December 2008 Q&A

I have been told by my manager that steps need to be taken to “Go Green” if we intend to participate in trade shows in 2009. My question to you is, “Where do I start”? The company has a substantial investment in a number of portable booths already and I don’t think that it is practical to just get rid of this equipment and start all over. What say you?

Bill C. Assistant Event Planner
Pittsburgh, PA

Dear Bill:
There are a lot of companies that are considering and moving towards “going green” with their trade show effort. From the little investigation that I have done to date, there are not enough companies offering green solutions as yet. Those that do are not cheap. In some of my comparisons of booth costs you can see as much as a 30% increase in price for a green product.

My suggestion is to move cautiously and talk to as many people that you can that will give you more information about the green movement. There are many companies that say they want to be “green” but as soon as they find out some of the pricing, their attitude changes. What one client said to me was, “I want to indicate on my banner that my company is going green, but I certainly don’t want to pay for green right now” 

There is a trade report produced by the Exhibitor Magazine Group called, “An Inconvenient Booth” it is a well written and gives a lot of good information. I am sure this will be of help to you.

To continued trade show success,
John Hill, Trade Show Coach

Find Your 
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December 2008

To My Clients, Friends, Associates, 
and future Clients:

It’s very hard to be enthusiastic about Christmas when you know so many people who have lost their jobs, or are about to loose their jobs because of the present state of the economy. Everyone that I know that is in business has been, in one way or another, hurt by our present economic crisis. But as Americans we have always been resilient, and we will survive this move forward and be optimistic about the future. But as one business associates said to me, “Do we have a choice”? 

I was also told that because of the present down turn in the economy that sales in general will be down considerably. You could have fooled me by the number of people that were out at midnight waiting for the stores to open at Tangier Mall. 

Well, regardless of what is happening, I think we still have a lot to be thankful. A friend of mine sent me a presentation called global village. These are a few of the statements in this presentation.

  • If you woke up this morning in good health, you have more luck than one million people, who won’t live through the week.

  • If you have never experienced the horror of war, the solitude of prison, the pain of torture, were not close to death from starvation, than you are better off than 500 million people.

  • If you can go to your place of worship without fear that someone will assault or kill you, than you are luckier than 3 billion (that’s right) people.

  • If you have a full fridge, clothes on your back, a roof over your head and a place to sleep you are wealthier than 75% on the world’s population. 

  • If someone sent you this message, you are extremely lucky, because someone is thinking of you and because you don’t comprise one of the 2 billion people who cannot read. And so?

Work like you don’t need the money. Love like nobody has ever hurt you. Dance like nobody is watching. Sing like nobody is listening. Live as if this was paradise on Earth.

I hope that you and your family have a wonderful, safe, healthy Merry Christmas and New Year.

To continued trade show success,
John Hill, Trade Show Coach


  Guest Columnist:


I want to thank all of the guest columnists who wrote articles for my newsletter “Tips From the Booth” From all indications, the articles were timely and informative. Here are some of the people that contributed over the year. Take the time and visit their web sites. I think you will be as impressed as I was.

February 2008
Joseph Passeggiata
Relationship Manager Citibank
70 Corporate Dr. Hauppauge, NY 11788 631-741-2962 (Cellular), 631-952-2428 (Office)

March 2008
Patricia A. Cook
Deputy Director/Procurement Technical Assistance Program. 
516-433-5000, ext 1028.

May 2008
Marcia Miller
Zebra Promotions

June 2008
Steve Horowitz
President SL Com, Inc.
45 Hewes St., Port Jefferson Station, NY 11776 
Let SL Com, Inc. be your out-source Telecom Department T: (631) 331-3135 F: (631) 938-0599 C: (516) 480-6286 

July 2008
Peter D. Rothman, CPA, CITP Managing Director digitalpaperwork, LLC 1393 Veterans Memorial Highway, Suite 412N Hauppauge, NY 11788 
P: 631-670-2700 x103, F: 631-670-2701
C: 631-742-3614 

August 2008
Ron Gold, President & CEO Marketing Works 218 Main Street, East Setauket, NY 11733 Suite 303 Telephone: 631-941-1100 Fax 631-941-1111 E-mail:

October 2008
George Bouklas
Ph.D., The Bouklas Group

November 2008
Dean Mercardo
President OnLine Marketing Muscle 19 Willowbend Lane, suite #101 Holtsville, NY 11742 631-730-8285


Treat your loved ones or friends: 
Marino Wine Tours - CJ Marino - 631.580.7188 
OR Joseph Bartlett - 516.375.7337
Offering a HOLIDAY special. Treat your loved ones or friends to a discounted visit to the North Fork vineyards. During the months of January, February, and March, we offer the following for only $80.00 per person:

1. Visit at least 3 North Fork Vineyards 
(experience a wine tour from grapes to bottle) 
2. Sample 4 to 5 wines (tasting fee extra) at each vineyard 
3. Comfortable limousines pick you up and drop you off 
4. Lunch with complimentary Champagne
5. Visit famous Briermere Farms on your return home.

We are featuring these discounted visits every Saturday and Sunday during these months.

Contact 888-580-7188 to make your reservations
Harborview Limousines 
Joseph E. Bartlett 631-941-9200
516-375-7337 (Cell)

About John Hill & Associates

John A. Hill, Founder and CEO. Trade Show Coach, Business Advisor and Marketing and Sales Specialist. With over 30 years of experience developing and managing businesses, John’s roles have included National Sales Manager, VP of Sales, Director of Marketing, EVP and COO. 
He was also elected and served as President & CEO of three public companies. John provides his expertise in addressing and solving management and marketing issues to organizations worldwide. He is a recognized expert in the area of strategic
management, specializing in the maximization of trade show use as a vital element of marketing strategy.


Important note: The Tips from the Booth is not a commercial publication but primarily for my Clients, Subscribers, Prospects, Suspects and anyone interested in trade shows. I am not compensated in any way by the providers of the products or services mentioned in this Newsletter (except for John A. Hill & Associates, Inc. (H & A) They are recommended because I know them, or have used them personally, believe them to be the best or think they will be helpful to my readers. If you haven’t done so, please add to your address book.