News You Can Use

Hauppauge Industrial Association HIA 21st Annual Business Trade Show & Conference May 21, 2009
“Thriving & Surviving in 2009”
Get out from behind your desk & showcase your company in front of thousands of potential customers by exhibiting at
Long Island's Largest Business to Business Trade Show

Please join us for wine tasting followed by a special presentation… Thursday, April 23, 2009 Financial Strategies for the Business Owner Hosted By: Lawrence D. Sangirardi, CFP®, ChFC® Field Vice President, Ameriprise Financial & Brian White Advanced Advisor Group, Ameriprise Financial  Guest Speaker: Bill Shories, CRPS Vice President Retirement Plan Consulting, Oppenheimer Location: 100 Motor Parkway Hauppauge, NY 11788 Space is limited - Please RSVP at 631-574-2959 by 4/20

April 25-26, 2009 Green Living EXPO
Saturday: 11am-6pm Sunday: 11am -5pm Suffolk County Community College Brentwood Campus

Wednesday May 27, 2009 & Networking Night - Wednesday May 27, 2009 6 - 8PM Madison Steak House - - 670 Motor Parkway Hauppauge, NY 11788 Details to follow

TAYLOR PERFORMANCE SOLUTIONS TRAININGSHARE™ Presentation Skills for Speaking in Public Public Workshop - May 29, 2009 If you missed the last Presentation Skills Workshop and are interested in attending the next one on May 29, use the following link to register and complete the training needs survey now:
Registration and Survey Workshop Details -date - May 29, 2009 Time - 9 am to 5 pm The class limited to 8 people. Location - Melville, New York Fee - $375.00

April  2009
Question From The Booth

Dear Trade Show Coach,
I read your newsletter and have visited your web site but I do not see any names of companies that you have done business with. Do you have a problem listing these companies’ names?

Gary F, Sales Rep,
New York City 

Dear Gary:
I believe that my work as a Trade Show Coach speaks for itself. If you read my book you know that I have received testimonials from some very prominent people on Long Island, and other part of the United States, who are very much involved with the business community. As a Trades Show Coach, you are a support function to your client, you are not the star, but your client is. I believe you should do your job and not be seen. Many clients do not want it known that they are working with a consultant, or in my case a Trade Show Coach. I know of number of consultants that do consulting for major corporations. Part of their agreement is that they cannot divulge the name of the company they are working for.
The client pays my fee and wants anonymity, this is fine with me. Because of this I have not listed my clients, past or present on my web site. 

To continued trade show success,
John Hill, Trade Show Coach
 - Business Consultant

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David I. Gussin’s and great Long Island resources’ for Advertising – Networking and Web Design

Trade Shows at Javits Center-New York City

Check out which stands for “Keep It On Long Island” it covers a variety of business, general, social information that can be another reference site for what’s happening on Long Island.

Execuleaders - Event Calendar
Click Here!

LISTnet – Long Island
Software & Technology
Network - Event Calendar
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Hauppauge Industrial
Association- Event Calendar
Click Here!

LIFT –Long Island Forum For Technology – Event Calendar
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Long Island Association –
Event Calendar
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Association of information
Technology Professionals –
Event Calendar
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LIMBA- Long Island Mid-
Suffolk Business Action

Click Here!


April 2009

To My Clients, Friends, Associates, 
and Future Clients:

March was a busy month for this Trade Show Coach and Business Consultant. I give a presentation on Trade Shows and Technology to the HIA Computer Technology Committee on Wednesday, March 4, 2009. I was able to have Dan Giacopelli, CEO of SKOOP, who certainly gave the attendees a look at some very innovative technology. From all comments everyone was pleased with the presentation.

0n Thursday, March 12, 2009 At the request of Rich Kruse CEO & Executive Director of the Industrial Development Agency of the Town Of Brookhaven, I was guest speaker along with Andrea Feinberg, Founder of Coaching Insight, and Jeff Goldberg,”the Sales Pro” of JG&A at their Brookhaven Town Hall Trade Show. To be included and in the company of a couple of pros like these was in itself worth the effort. Considering the short time in which this trade show was put together by Rich and his team, they did a great job.

On Thursday, March 19, 2009 I am a guest lecturer at the Bio-Science Department at Stony Brook University along will Dr. Lorrence Green, Founder and President of Westbury Diagnostics. These students, in of the PhD Bio-Science program are there to learn, and want to learn. It is a pleasure to be part of this program.

On Tuesday March 24, 2009 I was the guest speaker at the Suffolk County Inventors & Entrepreneurs Club at the H. Lee Dennison Building. My topic “Trade Show Marketing in this Economy” was well received.

On Tuesday March 31, 2009 I was the guest speaker for Mike Benti, President of Dynamic Display Seminar “Effective Trade Show Marketing in a Down Economy” It was a great seminar with over 43 people in attendance. From all indications it was well received and those in attendance received a lot of good information. 

The present state of the economy has certainly generated a lot more interest in networking. As an active member of a number of networking groups I have seen the membership grow as well as attendance at a number of the events because people are seeking other ways to generate opportunities. You cannot expect to attend one meeting or one event and come away with a number of leads of business opportunities. If that is what you expect to happen, then I suggest that you try some other method of generating sales opportunities. The members that I have met, and I network with are there because they want to be, and they want to do business with people that they know, trust and respect. Networking is good for business both in a good and bad economy. 

To continued trade show success,
John Hill, Trade Show Coach - Business Consultant


It's Official!
Teresa Ward has been selected as a member of the 2009 class of Long Island's Top 50 Most Influential Women in Business!

Top 50 Most Influential Women in Business Awards May 14, 2009 - 10th Anniversary Awards Dinner 6 p.m. to 10 p.m. Crest Hollow Country Club, Woodbury Long Island Business News launched the Top 50 Most Influential Women in Business awards in 2000 to recognize the important role women play in Long Island's economy. The honorees represent the most influential women in business, government, education, and the not-for-profit fields, and are selected by a panel of business leaders based on professional accomplishment, mentoring and community involvement.

Honorees will receive a unique crystal memento at the elegant dinner. Women selected for this honor for a third year are retired to the Hall of Fame and a special Lifetime Achievement Honoree has been chosen since 2006. A companion publication highlights the Top 50 and is inserted into the newspaper edition following the gala.

Guest speakers at the event have included Good Morning America news host Robin Roberts; Cokie Roberts, co-host of ABC television's "This Week" program; Gourmet Magazine editor, Ruth Reichl, Ms. Magazine founder Gloria Steinem and Faith Popcorn, market trends consultant to the Fortune 500.
The event attracts more than 700 of the Island's top business leaders, giving attendees an opportunity to network with decision makers at the highest level, and affords entrepreneurs and woman at the executive level an opportunity to connect to further enhance business relationships. 

Bank of America - Crest Hollow Country Club - Hofstra University - Jaspan Schlesinger LLP - LISTnet - Verizon
Small Business Administration Names NYS Small Business Person Of The Year.

The United States Small Business Administration has named Long Island's Teresa Ward, of Teresa's Family Cleaning, as its Small Business Person of the Year.

Rocky Point, NY March 12, 2009- Teresa Ward, the creator of Teresa's Family Cleaning, a Long Island based, home/commercial cleaning service provider, has been named as the 2009, New York State Small Business Person of the Year by the United States Small Business Administration.
Each year, since 1963, the President issues a proclamation calling for the celebration of National Small Business Week. Small Business Week recognizes outstanding small business owners for their personal successes and contributions to our Nation. 

In 2009, the SBA will honor the estimated 27.2 million small businesses in America, which represent more than 99% of all employers, provide 60-80% of new jobs, and generate a majority of American innovations.

In naming Teresa Ward, Darryl K. Hairston, the acting administrator of the U.S. Small Business Administration, has cited her hard work, innovative ideas, and dedication to her community. Teresa Ward is well known in the Long Island community for her philanthropic contributions to numerous charitable organizations. "You can be proud," says Mr. Hairston to Ms. Ward, "of the role you are playing in our Nation's economic recovery."

Teresa's nomination has earned her an invitation to attend the National Small Business Week celebration. The event will be held in Washington DC, from May 17th to the 19th of this year at the Mandarin Oriental Hotel. 

For additional information regarding Teresa's Family Cleaning, their services or charitable donations, please contact Teresa's Family Cleaning. Contact: Teresa's Family Cleaning 631 744 4021 

I first met Teresa Ward at a seminar that I was giving. She purchased my book and said that she really did enjoy my seminar. The next time I saw her was when I was invited to LI Connect networking meeting, where she is a member. It is always a pleasure to be in her company and she is always ready to help someone in need. She is a lady, a business woman and a true professional who works hard at being the best she can be. It is a pleasure to know her as a business woman, and an honor to call her a friend.

Guest Columnist:
I knew about Ernie Fazio before I had the opportunity of meeting him. Ernie has been part of the Long Island network for years. As the Chairman of LIMBA he is the driving force that gets things done. LIMBA is an organization that prides itself with an approach to solutions that has no inherent trust in any political party's program. We trust and support those in politics who deliver, period. If there is a political race, we will invite each person running for that office to state his or her case. It is a pleasure to know Ernie and to watch the progress that LIMBA has made for Long Island over the years. With the present economic conditions of the country I think his article “The Suits” is very appropriate.

The Suits 

“The Suits” 
It was about 1964. I had been discharged from the Coast Guard a few years earlier, and I was now working in the construction department of what was then, the New York Telephone Company. At the same time I was going to school at night.

There was a workingman’s bar on Rockaway Blvd in Queens where we would eat lunch when in that neighborhood. There were all kinds of crafts people that frequented the place. Cops, electricians, carpenters, lineman, and various other people in coveralls and work boots came there to eat lunch. The usual patrons traipsed into the place each day at noon.

Fred was always seated near the door behind the bar. He handled the cash. Each group of people would select a table and draw a pitcher of beer or take a soda at the bar. At the back of the bar there was a half door that looked into the kitchen. In the kitchen was the “chef.” There were maybe two hot meals on the menu, but what he mostly did was make sandwiches for us, and called out when our table’s food was ready. It was a boisterous place. We often knew other workers that lunched there. Good-natured banter, and insults were traded within the groups and between the tables.

Fred and the man in the kitchen, whose name escapes me, always had a wisecrack for you, and not only did we get good food, but the experience was enjoyable.

One day while I was watching the action, it occurred to me that this was essentially a self-service bar, and no real accounting for what was being purchased and consumed was possible. As we left, we’d file past Fred and tell him what we ate and drank, and he would make the tally in his head, and take the cash. I began to wonder how two people could handle this volume of business without getting taken to the cleaners, as the saying goes.

Occasionally there would be a small group of men that did not look like us. They wore suits. When they were there, they mostly kept to themselves. I guess to them it was like walking into the bar in Star Wars. I thought to myself that one day I would be one of them. I would be looking at opportunities that would require a suit. Even as I enjoyed being a craftsman, I thought that one day the experience would wear thin. I was looking forward to having an executive sales job.

One day as I was leaving, I said to Fred “We could tell you almost anything. You can’t possibly know what we have been eating and drinking. Do some people try to screw you?”

Fred leaned forward and said, “yeah, but it ain't you guys. It’s the suits”

It’s the suits, I mused recently. It was the “suits” then, and it’s still the “suits” today.


Preps | Servers | Bartenders | Valet




About John Hill & Associates

John A. Hill, Founder and CEO. Trade Show Coach, Business Advisor and Marketing and Sales Specialist. With over 30 years of experience developing and managing businesses, John’s roles have included National Sales Manager, VP of Sales, Director of Marketing, EVP and COO. 
He was also elected and served as President & CEO of three public companies. John provides his expertise in addressing and solving management and marketing issues to organizations worldwide. He is a recognized expert in the area of strategic
management, specializing in the maximization of trade show use as a vital element of marketing strategy.


Important note: The Tips from the Booth is not a commercial publication but primarily for my Clients, Subscribers, Prospects, Suspects and anyone interested in trade shows. I am not compensated in any way by the providers of the products or services mentioned in this Newsletter (except for John A. Hill & Associates, Inc. (H & A) They are recommended because I know them, or have used them personally, believe them to be the best or think they will be helpful to my readers. If you haven’t done so, please add to your address book.